Our Team

Carol Robinson
Chief Executive Officer
Carol believes information is key to making better decisions, and she's convinced the economic stability of our nation depends on lowering healthcare costs and improving population health. Her work is fueled by these tenets.

Carol was selected in 2009 by Governor Ted Kulongoski to lead Oregon's successful passage of major health reform legislation. She subsequently served as Oregon's State Coordinator for Health IT until 2013. In that role, Carol led planning for statewide health information exchange and oversaw Oregon's Medicaid EHR Incentive Program. In 2014, she was tapped to serve as co-chair of the Governance Subgroup under the Federal Health IT Policy Committee, charged with making recommendations to the Ten-Year Interoperability Roadmap for Health Information Exchange. Carol is known across the country as a strategic thinker on healthcare transformation, and has held advisory roles with several national groups.

Carol launched Robinson & Associates Consulting, now CedarBridge Group, in early 2013 with a shoestring budget and relentless hard work. Her neighborhood in Cedar Mill, Oregon is dotted with stately cedar trees and her favorite bridge is the iconic St. Johns Bridge, stylized in the CedarBridge logo.
George Beckett
Chief Business Development Officer
George is an experienced executive with a wide variety of skills ranging from program and project management, product development, implementation and deployment, marketing, sales, change management, strategic planning and operational delivery. He has extensive expertise in many segments of the healthcare industry.

George started his career with IBM, first as a systems engineer, then transitioning into sales where he was awarded for being in the top 1% of all IBM salespersons in 1990. He then started his own services and software development business where his company developed one of the first community hospital EMR systems, which was eventually installed in over 100 hospitals across the U.S. and U.K. Through this experience with hospital systems across the country, after selling his successful company he helped run a large hospital delivery network IT department and was later chosen as the HIT Coordinator for the State of Tennessee where he recently served being the central figure for advancing the state’s healthcare information exchange efforts and meaningful use adoption. He is currently on the board of the State of Tennessee HIMSS Chapter, and a former member of the HIMSS EHRA.

George’s favorite bridge is the Bridge of Sighs in Venice, Italy.
Michael Matthews
Chief Strategy Officer
Michael has been a long-time passionate champion for leveraging health IT to enhance the efficiency and efficacy of health care. Much of his work has been in health information exchange and he has achieved such industry milestones as being the first HIE to participate on eHealth Exchange and the first to interoperate with the VA, DoD and SSA health records systems. Michael also serves as President and Chair of the Board of The Sequoia Project, the operating entity for both eHealth Exchange and CareQuality, and he previously served as Chair of the eHealth Exchange Coordinating Committee.

Michael also has worked closely with diverse stakeholders in population health and value-based care initiatives. He served as chief executive for a provider-based ACO and as Principal Investigator for grants and contracts with AHRQ, CMS, Kellogg Foundation and the Commonwealth of Virginia. His accomplishments have been widely recognized by his peers, including being named as “One of the 26 Smartest People in Health IT” and “eHealth Advocate of the Year”.

Michael’s breadth and depth of experience are of great value to CedarBridge clients undergoing meaningful transformation processes. He joined CedarBridge in January 2017 as Senior Engagement Director.

Michael’s favorite bridge is the Somerset Bridge in Bermuda. It has been called “the world’s smallest drawbridge” and it’s hard to imagine a bridge smaller than this one. A 12 inch wooden plank lies in the middle of the bridge and is removed by hand each time a sailboat (with a mast taller than the bridge) needs to pass through. Given Michael’s gephyrophobia (fear of bridges), this bridge is just his size.
Betsy Boyd-Flynn
Senior Engagement Manager
Betsy is passionate about working through the toughest problems in health care: lowering cost and improving health. Each stage of her career has been grounded in the work of making the health care system serve patients better.

As the Senior Engagement Manager at CedarBridge Group, Betsy provides leadership and support to the team of analysts and consultants, ensuring that work is scoped and resourced appropriately, and completed on time and to CedarBridge’s exacting standards. Prior to joining the team in October 2016, she worked for the Oregon Health Care Quality Corporation for over two years as a program director managing contracts with the state Health Authority related to clinical quality measurement and utilization. Prior to Q Corp, she worked for the Oregon Medical Association. As the Deputy EVP, she focused on strategic planning and member services, public relations, and collaboration with health care stakeholders.

She holds a Master’s degree in English from the University of Kentucky, and the designation of Certified Association Executive (CAE).

Her favorite bridge is the Crooked River High Bridge, because seeing it means she’s getting close to one of her favorite camping spots, in central Oregon.
Marcus Malcom
Senior Software Engineer
Marcus Malcom is a senior software engineer with a 20-year history of developing high-quality enterprise software, and over 12 years in the healthcare sector. Marcus has performed in several different roles as a software engineer – acting as a development lead, mentor, developer, and architect. A jack of all trades, comfortable with several languages and with solid Linux/UNIX administration skills, Marcus specializes in all aspects of development and enjoys finding unique solutions to challenging problems. Marcus is also experienced in agile methodologies and enjoys developing policies, guidelines and systems that make a development team successful. Health information exchange is a particular area of focus for Marcus, with direct experience with HL7 interfaces, integration with EHR and other health systems, Direct Project (secure HIPAA compliant email), developing interface engines, provider directories, personal health record systems, healthcare data repositories, working directly with HIE customers and project management. He brings this wealth of experience to CedarBridge to build software that will help bridge most persistent gaps in health information movement, through patient mediated exchange and beyond. His favorite bridge is Craigellachie Bridge in the Strathspey region of Scotland. The bridge spans the beautiful River Spey and the Strathspey is one his favorite areas in Scotland. Craigellachie Bridge also has historical significance and was revolutionary for its time.
Pete Robinson
Technology Strategist/Product Manager
Prior to joining CedarBridge Group, Pete worked in several roles at OCHIN, Inc., including Interface Developer, Project Manager, and OCHIN’s Epic Care Everywhere Coordinator. As the project manager responsible for OCHIN’s implementation of Direct secure messaging, Pete acquired extensive experience with the standards and policies associated with the Direct Project. Pete also helped implement and maintain OCHIN’s interface with VLER (Department of Veterans Affairs’ virtual electronic record) via the eHealth Exchange/NwHIN, and built interfaces with Immunization Information Systems (registries) in ten states.

Pete earned a Bachelor of Science in Business Administration from Portland State University, and his favorite bridge is the historic St. John's Bridge in Portland, Oregon
Chris Robinson
Consultant/Operations Manager
Chris enjoys his work for the potential positive impacts on individuals, communities and the economy. Prior to joining CedarBridge Group, Chris worked as a Plan and Policy Specialist with Health Republic Insurance Company, a consumer operated and oriented health plan. Chris was responsible for government and regulatory affairs, coordinating and managing plan design, and completing all regulatory filings with state and federal agencies.

Chris has strong knowledge around value-based healthcare payment models and the health IT infrastructure required to enable their success. Chris has also worked with several Performing Provider Systems in New York State under CMS’ Delivery System Reform Incentive Payment program.

After Chris graduated from Oregon State University in 2012 with a Bachelors in Arts, he completed an internship for United States Senator Jeff Merkley in Washington D.C. He currently lives in Boston, Massachusetts, where his favorite bridge is the Zakim Bunker Hill Memorial Bridge. Chris enjoys how the bridge shares many design similarities with the Tilikum Crossing in his hometown of Portland, Oregon.
Johanna Goderre
Senior Consultant
Johanna is committed to working toward a transformed health system using her skills in evaluation, data management and analysis, and research and policy. Johanna served three years at HHS, most recently with the Agency for Healthcare Research and Quality where she oversaw efforts to assess the impact of health IT investments and scale those federal investments to more implementers. Johanna also held positions in the Office of The Assistant Secretary of Health and the HIV/AIDS Bureau as an informatics advisor and public health researcher with deep knowledge of Title X and Ryan White programs and their interactions with state-level data exchange initiatives. Prior to that she worked primarily on federally-funded epidemiological research.  
Johanna holds a Master’s in Public Health and a certificate in Public Health Geographic Information Systems from the University of Illinois at Chicago.  
Her favorite bridge is the Øresund Bridge between Malmö and Copenhagen for its beauty, complexity of multi-modal services, and positive economic impact.
Tracy McDonald
Senior Consultant
Prior to joining CedarBridge Group, Tracy spent five years supporting the HITECH Act for Eligible Providers by advancing the adoption and meaningful use of EHRs and health information exchange in the state of Colorado. Initially supporting Colorado’s providers and hospitals in rural areas and later supporting providers statewide in their efforts for the Medicaid EHR Incentive Program, Tracy has extensive experience working directly with providers and facilitating conversations about their struggles with the adoption of EHR and HIE. Later as the HIT Coordinator for Colorado Medicaid, Tracy coordinated the health IT efforts for advancing interoperability for non-eligible providers, Colorado’s SIM / payment reform efforts, and the transition of the State Designated Entity for HIE to the newly formed Office of eHealth Innovation.
At CedarBridge Group, Tracy will build on her recent experience helping states successfully update and submit State Medicaid HIT Plans and Advance Planning Documents for the continuation of HITECH-funded programs while expanding HIE efforts in their states as well as facilitate discussions for health IT planning for 1115 waiver programs.
Tracy has a Bachelor of Arts in French from Western State Colorado University in Gunnison, Colorado, and her favorite bridge is the Millennium Bridge in London.
Sarah Orth
Senior Consultant
Sarah is passionate about improving the patient experience through payment and delivery transformation. Her experience is in the intersection of policy and health information technology, regulation of health information technology and electronic health information, telemedicine deployment in an academic medical center, strategic consulting for state governments, project management, and collaboration consensus building based on evidence based practices. Through her experience, Sarah has gained strong knowledge in developing legislative, regulatory, and policy through collaborative stakeholder engagement, and understands what it takes to deploy new, innovative technologies in healthcare organizations. Sarah is naturally curious, and enjoys learning about health care organizations and policymaker barriers to transformation and how the industry is helping solve these challenges. Sarah holds a Masters of Arts in Applied Sociology, with a Concentration in Health Policy. She enjoyed studying how federal and state policy impact communities and patients, and continues that through her work at CedarBridge Group. Sarah’s favorite bridge is Ponte Vecchio in Florence, Italy, over the Arno river for its history, cultural significance, and success in withstanding centuries.
Melissa Balgley
Project Manager
Melissa is a Project Manager at CedarBridge Group where she leads, participates in, and contributes to a high-performance team through shared project leadership, multidirectional communication, and the development of high-quality products on time and within budget. Before joining CedarBridge Group, Melissa worked as an executive assistant at a recruiting company in Tampa. Prior to this, Melissa spent two years working with a social enterprise group of companies. This umbrella organization combined a for-profit company that provided information and records management services with a non-profit organization that integrated people with disabilities in the workforce. Melissa graduated from Long Island University Global where she studied in Costa Rica, South Africa, Australia, Brazil, and New York.

Melissa’s favorite bridge is the Hawthorne Bridge in Portland, OR where she grew up. One of her earliest memories is walking along the waterfront and watching the bridge lift for a boat to pass under.
Matt Palm
Project Coordinator
Matt is a Project Coordinator at CedarBridge Group where he participates in, supports and contributes to a high-performance team through shared project leadership, multidirectional communication, and the development of high-quality products on time and within budget. Before joining CedarBridge Group, Matt worked as an Account Manager for a IT Staffing firm in Portland, OR. In this role, Matt partnered closely with national healthcare organizations to advance their technology strategy and help them successfully complete projects on time. Prior to this, Matt held internships with both PepsiCo and Tripwire in roles that aided in building his strong foundation in project management and data analysis. Matt grew up in Billings, MT before moving to Portland, OR to attend the University of Portland where he studied Operations & Technology Management as well as Entrepreneurship. Matt’s favorite bridge is the St. John’s Bridge in Portland, OR. Having lived near this bridge for most of his time in Portland, this bridge has always served as his gateway out of town to his favorite camping and fishing spots.